The “Saudi Winter” season is an annual campaign designed to showcase Saudi Arabia’s diverse cultural and natural offerings during the cooler months. This initiative highlights various activities, from desert adventures to historical site explorations, making Saudi Arabia a key winter destination. Visitors can experience the scenic beauty of places like AlUla, Riyadh, and Jeddah, and engage in activities such as camping, dune bashing, and cultural festivals. The Saudi Winter campaign emphasizes the country’s hidden gems, attracting tourists seeking a unique blend of modern experiences and ancient heritage.